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How I spent $5M pushing the wrong business model

danielvanbinsbergen.substack.com

How I spent $5M pushing the wrong business model

I spent 6 years creating a 'marketplace' for lawyers. It didn't work.

Daniel van Binsbergen
Feb 21
6
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How I spent $5M pushing the wrong business model

danielvanbinsbergen.substack.com

I got a lot of questions on my post last week. Asking for more detail on where we initially went wrong with Lexoo and what I learned in the process.

And how we turned it around when we pivoted the company, what did we actually do differently?

So here goes… (click the image below to read the full post!)

Thanks for being here,

Daniel

CEO at Lexoo

LinkedIn


P.S. If you need help with any of these things, we’d love to help out :-)

  • Commercial contract review: fixed fees + fast turnarounds. Work done by our in-house lawyers

  • Contract playbook solution: get a custom playbook that lives in LexPlay (a smart MS Word plug-in). Train up new and junior lawyers to a high and consistent standard. Empower sales team to negotiate their own contracts.

  • Multi-country and repapering projects: such as localising T&Cs, employment contracts, answering regulatory questionnaires as well as Data Protection remediation (SCCs etc)

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How I spent $5M pushing the wrong business model

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